06 May 4 Things Home Inspectors Can Do Now to Grow Their Business
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As a home inspector, your job is integral to the home buying and selling process.
You know that your services are valuable, and you know that home buyers should never move forward on closing on a home without a thorough inspection.
You also know that you’re an expert in your field and that you’ll provide quality services to inform your clients of everything they need to know about the homes they’re buying or selling.
However, you may be having difficulty getting new clients and growing your business because you haven’t taken the right steps to market yourself and your services properly.
Let’s go through a few simple things that you can do right now to grow your home inspection business.
1. Build Relationships With Real Estate Agents
When people look for a home inspector, they often ask their real estate agent for recommendations.
If you build relationships with some real estate agents in your area, you’ll get more referrals and more people calling on you for home inspections.
So how do you do that?
First of all, attend real estate industry networking events in your area. Going to these events will put you in the same room as a lot of realtors who need a great inspector to recommend to their clients.
You may also meet some real estate investors who need to have properties inspected before they move forward with closing on them. In other words, these are great places to meet people who can help you grow your business.
You might be surprised at how much business you can attract just by attending a couple of these events. However, that’s not where your networking and relationship building ends.
After you do an inspection, be sure to follow up with the agent who referred you for the job. You can do this in an email, thank you card, or with a call.
Be sure to thank them for the referral, tell them it was a pleasure meeting them, and you hope to hear from them soon.
You should also make a follow-up call to the home buyers and other customers you work with directly to ensure that they were happy with your services.
Doing this will show them that you care about customer service. All of that translates to more referrals in the future.
2. Increase Your Prices
This one might seem counterintuitive, but it works. You might think that raising your inspection prices would drive customers to look for someone who will give them a better deal, but it may have the opposite effect.
Why? When they see a price that’s too low, people will think that they’re dealing with an inspector who isn’t good at their job and/or won’t do a thorough and complete inspection.
Do some research on your competition, and find the average price for home inspections in your area. Then set your new rates at just above average.
You won’t be price gouging anyone, and you’ll see more interest in your business, too.
Also, if you haven’t increased your rates in a while, you may not be keeping up with inflation, which will mean that not only are you losing business but your margins are suffering, too.
Increasing your rates will also give you more room in your budget to give your employees raises and bonuses, which will enhance their job satisfaction, helping to motivate them to go above and beyond for your customers.
3. Offer Value-Added Services
While home inspections are relatively straightforward, you do have some opportunities to provide additional services.
For example, you could offer to test for lead paint, asbestos, carbon monoxide, or other harmful substances along with your regular inspection.
You could also offer a special price on a follow-up inspection to ensure that the sellers performed all of your recommended repairs and upgrades in a quality fashion.
Some people will want to save money and won’t go for these value-added services, but most people want to be sure that their new homes are safe and that they’re not getting a bad deal.
Plus, while these services will improve your sales numbers, they’ll simultaneously build your reputation as a thorough inspector with the knowledge and expertise that customers want when they get a home inspection.
4. Create an Effective Home Inspection Marketing Plan
Finally, how is your marketing?
Are you just relying on people finding you through referrals or are you actively working to improve brand recognition and inbound marketing strategies?
With the right marketing strategy, you can use your website, social media, pay-per-click ads, and other tools to draw your customers to you.
If you want to make these things work for you, you can’t just put up a website, start posting to social media, and bid on the most popular keywords for your ads.
You need a plan and a strategy that gives your marketing efforts direction, and this starts by identifying your target audience – your ideal customers.
When you know who you’re trying to focus on, you can figure out where to reach them and what kinds of messages they respond best to.
And, with some help from a real estate marketing expert, you can create a strategy that will help you stay on your customers’ radar so that you can get more referrals and more business without spending a lot of money on advertising.
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