6 Things Prince Taught Us About Real Estate Marketing - Marketing | New Media 4 Agents
5645
post-template-default,single,single-post,postid-5645,single-format-standard,ajax_fade,page_not_loaded,,qode-title-hidden,footer_responsive_adv,qode-theme-ver-10.1.1,wpb-js-composer js-comp-ver-5.0.1,vc_responsive
6 Things Prince Taught Us About Real Estate Marketing

6 Things Prince Taught Us About Real Estate Marketing

Beautiful + Custom WordPress Websites
for Real Estate Pros

I’ll work with you one on one to design a stunning real estate website, including:

CUSTOM WORDPRESS WEB DESIGN: 100% custom WordPress website design built on my core template. Blog styling is included (customized blog page, categories/archive page, and sidebar elements.)

5 WEBSITE PAGES: 5 custom designed website pages including your home page, and 4 other internal pages.

IDX CONSULT: Review of IDX options based on your MLS area. Installation and setup of your IDX.

3 IDX PAGES: 3 IDX pages including a search page, a property listings page, and an individual property page.


There is no doubt that the passing of music icon, Prince, was felt around the world. Many mourned the loss of not only the legend himself but his impact on the music industry as a singer, songwriter, and musician.

But the music industry wasn’t the only industry that Prince influenced. He was also a marketing icon. Prince was very aware of how to brand himself and stay relevant better than any entertainer we know. His brand was an example to us all.

In the spirit of remembrance, here are six things that Prince taught us about real estate marketing:

1. Be honest.

“I’d rather give people what they need rather than just what they want.” – Prince

What your client needs is better than what they want. You are the expert. Speak up even if they don’t agree in the end. You did your due diligence.

2. Keep evolving.

“I don’t live in the past…I make a statement, then move on to the next.” – Prince

The real estate industry is changing fast. Some even predict that real estate agents won’t be needed in the next 5 to 10 years.

Remember blockbuster? Don’t be so stubborn you end up left behind.

Keep reinventing yourself and fight to stay relevant.

3. Be Authentic.

“The most important thing is to be true to yourself.” – Prince

When developing your real estate brand, be authentic. Who are you? What makes you stand out from the competition? What attracts your ideal client?

Answer these questions and incorporate them into your everyday business practices.

4. Be a lifelong learner

“The key to longevity is to learn every aspect of music that you can.” – Prince

Never stop learning everything you can about the real estate industry. Discover and implement new tools and technology and keep up with changing industry trends. The goal is to stay relevant.

5. Study the next generation.

“The new pushes the old out of the way and retains what it wants to.” – Prince

Millennials are buying and selling the way they want, when they want, and how they want. The new generation of home buyers is here but many are holding on to the old methods of marketing and sales.

Utilize the wealth of demographic research on the upcoming generation of home buyers and learn how to reach them.

6. Be flexible.

“You can always tell when the groove is working or not.” – Prince

Re-examine your brand, your marketing strategy, and your approach to business. Be honest. What’s not working? What weaknesses do you have? How can you improve? Figure it out and implement it.

We will always remember Prince’s impact on the world. His brand will live on.

Instagram & Pinterest Marketing
for Real Estate Pros

Instagram & Pinterest are the perfect visual platform to showcase beautiful homes and lifestyles. Let’s work together to create more traffic to your website.

MARKETING STRATEGY: Custom strategy including posting, brand voice and tone, influencer research, and profile style guide.

MONTHLY MANAGEMENT: Monthly management including custom content creation, scheduling, and posting

GROWTH + ENGAGEMENT: Monthly engagement including targeted follower acquisition and community outreach.

INFLUENCER MARKETING: Weekly content curation and influencer outreach for service promotion.