20 Aug 6 Facebook and Real Estate Best Practices
Facebook and real estate has become the number one tool for agents to promote themselves, their business and their listings. Using Facebook as a marketing tool to help you get more business and increase your brand can be beneficial for your business if you remember these best practices for your real estate Facebook pages:
1 Use Your Real Estate Facebook Pages for Promotion & Audience Engagement
If you work in real estate and use Facebook, make sure you are using it to promote yourself and to engage with your targeted audience. Yes, Facebook is about liking peoples’ posts and sharing pictures, but it is also all about networking and communicating with colleagues, bosses, clients and potential clients. So many real estate Facebook pages forget that promotion and audience engagement should be a balanced strategy.
2 Use Facebook to Establish Your Real Estate Brand
Facebook is an excellent tool for getting your brand name out there and establishing a presence in the world of social networking. Facebook and real estate are the perfect marriage because it is incredibly easy to share real estate listings, clients and more with others and have them spread the world to friends, family and acquaintances.
If you remember that Facebook is a referral tool, you are already miles ahead of your competition.
3 Use Facebook To Stay In Touch With Current Real Estate Clients
Nothing is more important than staying in touch with your clients via your real estate Facebook pages. The more frequently they see new posts, the better. When it comes to business, the saying “out of sight, out of mind” goes for Facebook too. However, be sure to strike the right balance between posting too much and not posting enough.
4 Use Facebook and Real Estate To Build Your Database
When you meet someone who is looking for a real estate agent, be sure to friend them on Facebook. This way they will be able to interact with you on a regular basis. Friending other real estate agents also a great way to keep an eye out for real estate referrals.
5 Use Facebook To Promote Your Other Real Estate Sites
The great thing about Facebook is that you can link your account to accounts you have on other social networking sites, such as Twitter. When you link your Facebook and Twitter accounts, anything you post on real estate Facebook pages will automatically be posted on your Twitter as well. Combining facebook and real estate and integrating them on multiple platforms is the newest way to market yourself.
6 Remember To Always Be Professional & Courteous
When using facebook and real estate together it is important to have fun but to also maintain a professional demeanor at all times. Potential real estate clients will not want to work with you if your Facebook business or personal page is filled with unprofessional posts, comments or pictures. As a real estate professional, your Facebook personal page is also a reflection of your business, so the same rules apply there as well.