07 Feb Real Estate Content Marketing 101
There is no SEO ROI without blog marketing aka real estate content marketing aka article marketing aka inbound marketing aka whatever fad name you want to call it.
You need it to get found online and you need it to keep your real estate brand relevant and up to date… and you need it for SEO ROI.
Here’s a short article on the basics of real estate content marketing to help you understand why you need it and where to start.
But first. You need to understand the difference between real estate blogging and real estate content marketing.
Blogging is blogging. It’s writing an article with no strategy in mind. You are just writing about your real estate business and the local area, etc.
Real Estate Content Marketing is BLOGGING + STRATEGY (SEO, Call to actions, Offers, Email Marketing and Social Media Optimization)
Real Estate Content Marketing 101 – The Basics
In the past few years, content marketing has increased in use as an efficient and successful marketing tool for many real estate businesses.
Content marketing is the process of attracting qualified leads and funneling them to your business instead of wasting efforts in out dated and time-consuming practices like cold calling, advertising and person-to-person sales.
While standard real estate marketing forces professionals to get in front of cold leads and convince them to hire them, real estate content marketing takes less effort and is more cost-effective. In fact, it is probably the most popular marketing practice for start-ups and small businesses in today’s economy.
Tips for SUPER Charged Real Estate Content Marketing
What’s the most important aspect of a successful real estate content marketing plan? It starts with having or creating compelling content.
#1 Content is king—it’s what attracts and engages people. In fact, the content in your blogs really does most of the selling for you.
When it comes to your website, having it optimized to capture these prospects is another important element.
Your site can actually close deals for you, saving the cost of buying leads.
Think of content marketing as a continuous stream.
#2 It starts with a blog. Once you draw them to your site, you have to continue to engage them when they “land” there and encourage them to go deeper.
#3 SEO is important. More people use search than ever before and it’s important to know what keywords people are using to search for homes and agents in relation to your area.
You need to understand how keywords and phrases work together and then group and organize them to be a match for search engines. By peppering these keywords throughout your site and your blogs you can help yourself rise in search.
You can invest money and “buy” keywords from Google – aka adwords. Or you can invest time by hiring a SEO consultant to help create organic traffic, which saves money in the long run.
Both are good strategies. Why? Because optimizing Pay Per Click (PPC) is another useful practice when it comes to drawing traffic to your real estate business. It really does pay to know what real estate keywords and groupings are turning into real conversions on your site so you can optimize and expand how you use them.
Here are four other tips for creating more traffic to your real estate site:
- Social Bookmarking by using social networks like Digg, Twitter and Reddit to submit links that direct to your service or product.
- Submitting articles on a topic dealing with real estate, with a bio that links back to your business
- Posting on forums to keep your business top of mind
- Doing guest posts on other blogs also increases your presence and is one of the lesser-used practices.
Bottom line? Real estate content marketing is not a fad. It is a more efficient and cost-effective approach to growing a real estate business.