11 May The All Time Best Way to Create a Real Estate Marketing Strategy
Creating a real estate marketing strategy is an essential part of growing your real estate business. Whether you’re an agent, a broker, you’re planning on opening a real estate agency of your own, or you have any other goals in the real estate industry, you can benefit from a real estate marketing strategy.
What Can a Real Estate Marketing Strategy Do for You?
Now, you’re probably thinking, “That’s great, but why? What does having a marketing strategy do for me?” It can do a lot, including helping your online and offline marketing and advertising efforts, improving your ability to direct your employees, and more. Before we get into how to create your real estate marketing strategy, let’s take a look at just a few of the ways that it can improve your business so that you understand why it’s important to have one.
Better Orchestrated Marketing Efforts
With a marketing strategy, you’ll have a roadmap that gives you a clear view of where you are now, where you want to be, and the steps you need to take to get there. It will help you develop a brand identity and voice, and it will give you a more structured means to organize and implement your advertising and marketing campaigns.
Better Employee Direction
If you run a real estate agency or brokerage, or if you have employees or contractors you work with on a regular basis, you’ll appreciate having a solid marketing strategy. This plan will give you a better idea of what needs to be done on a daily basis so that you can give your employees clearer directions for their everyday tasks.
Improve Your Self-Promotion Efforts
The real estate business is run on reputation and relationships, and self-promotion is incredibly essential to success in this field. Without a marketing strategy, you won’t have a clear picture of how exactly you want to promote yourself, your skills, and your business. With the right approach, you’ll have a better idea of how to brand yourself and what to do to gain more exposure and recognition with your ideal clients.
Jump Start a New Marketing Initiative
Even if you already have a successful real estate business, the chances are good that you’re going to want to launch new marketing initiatives to get more clients, right? Growth requires customers, and you can’t get more doing the same thing you’ve always done. Just trying to start a random marketing initiative can result in disaster, but having a good real estate marketing strategy makes it possible to choose the best initiative to attract your ideal clients.
Develop Consistency in Your Marketing Efforts
Finally, when you have a real estate marketing strategy, you’ll have something that you can refer to and use to develop and maintain more consistency in your marketing campaigns and efforts. It’ll act as a set of guidelines to help you and your employees use a consistent brand voice and broadcast a consistent message across all of your marketing channels.
Building Your Real Estate Marketing Strategy
So, now that you have a better idea of what a real estate marketing strategy can do for you let’s move on to discuss how to create one that will help you grow your business, attract more clients, and become more successful in real estate.
Marketing Goals and Objectives
To start, you need to define concrete goals and objectives clearly for your marketing efforts. Are your goals to attract more of the same clients you’ve been working with? Are you trying to branch out into luxury or commercial real estate? Are you marketing to people in a new area that you haven’t worked in before? Be as accurate as possible as you define your goals and objectives.
Targeted Audience Demographics
After you have your goals and objectives taken care of, you need to determine whom you’re marketing to. Who is your targeted audience? You can figure this out by brainstorming a list of traits that your ideal client has. If you’re marketing to more than one demographic, make more than one list.
Be as detailed as possible, including where they live, how old they are, what they do, how much money they make, etc. Then use those lists to build client personas that you can use to determine which marketing campaigns will be most efficient and how to implement them.
A List of Curated Marketing Strategies to Meet Your Goals and Objectives
Now that you have your goals and objectives, and you know your targeted audience(s), you’ll need to do some research on the kinds of marketing strategies that they respond best to. For this research, you can use the US Census, through sites like DataFinder, and by taking polls of clients you’ve worked with before. You can also look at how your previous campaigns have performed to see which ones have been successful and which haven’t.
Use this information to create a curated list of marketing strategies, efforts, and campaigns that will be most likely to reach your target audience and help you achieve your goals and objectives.
Six Months of Marketing Implementation
At this point, you have your first draft of your real estate marketing strategy – you just need to implement it for a few months to see what works, what doesn’t, and what you can change to improve it. During these six months, you should implement detailed editorial calendars for all of your digital campaigns, including social media, email marketing, and content development.
You should also have detailed implementation training plans to help your employees get on board with the new initiatives you’re starting. This will ensure more success and a more targeted and driven approach to marketing throughout your organization. Even if you don’t have employees at this point, training plans are a good idea. They’ll give you the tools you need as you grow your business and begin to hire more help so that you can bring people on board faster and with fewer stumbling blocks along the way.
And now you know the very best way to create a real estate marketing strategy. Take these steps, and at the end of your six months of implementation, look back at what was most effective and what needs to change. Then you’ll have a solid real estate marketing strategy that you can use for future marketing campaigns and efforts.